Our Coaching Philosophy

After our 5 core values, underpinning all our coaching is our philosophy which outlines the way we coach and deliver our sessions. Our coaching philosophy is based in years of experience on delivering session in order to maximise development potential.

The Vision

Our main vision is to “positively impact as many individuals as possible,” via our holistic coaching methods. We want as many people as possible to experience the JCR way, because we truly believe we can develop people. Via our coaching, we look to instil confidence, allowing players to succeed.

From humble beginnings, we set our goals high and are looking to expand our reach out of Staffordshire. Following this, we will look to expand to a nationwide company with the idea of one day becoming an international company. Throughout this, we look to add more knowledgeable individuals to our team, helping to achieve the vision.

We set our slogan as BE BOLD! PUSH LIMITS! and we know our vision is nothing short of this.

The Coaching Philosophy

Within our training we focus on 4 key aspects of player development. We look to develop not just young players but young individuals who can thrive in every environment they apply themselves to. All of our coaches undergo training to ensure everyone is reading from the sam book in terms of individual development.






In our training, as much as their is a heavy focus on developing the player technically, the style we coach allows us to achieve positive outcomes in the other areas. We adopt a player centered discovery approach, rather than a prescriptive model. By adopting this coaching philosophy it allows individual discovery for the player, allowing them to work out how to do things for themselves, discovering their own path to individual development.

We are heavy on the positive aspect of praising when the player does the correct skills on the pitch as this way helps to aid development much more. The idea of picking up on the bit they do wrong, leads to a player becoming disheartened because you are always picking up on the negatives. Once you pick up on the positives, the player then understands what they need to do and how to replicate it next time.